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Andrew HeiskellAndrew Heiskell
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Session:         Page of 824

question about that. Were there other candidates? I don't think there was ever much of a question in his mind about because he'd made him editorial director in 1959 or 1960, I guess it was. He was there as editorial director for three or four years. He was doing a lot of Luce's work at the time because Luce was away quite a bit. Before that he'd been away quite away while his wife was ambassador to Italy. Luce loved to travel, and go out and see things for himself, and he did. He was away from the office an awful lot. So, Hedley got a good chance to run the whole show. The managing editors all respected Hedley.

Q:

Anything else you want to add before we go on to People magazine?

Heiskell:

No.

Q:

Okay. Why don't you start off with what was the genesis of People magazine?

Heiskell:

Well, I suppose in a way it goes back to the folding of Life magazine in 1972, which was a terrible blow, of course, to all of us. Life had been one third of the company, in size, at least. Shortly after folding it we decided--we being, namely Hedley and I, to create a magazine development group in a sense to prove that magazines still were there because at that time in 1972 everybody was saying that magazines as a whole were on their out to be replaced by television. We were determined to create some new magazines, and we put together this magazine development group, and they came up with



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