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Andrew HeiskellAndrew Heiskell
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Session:         Page of 824

Q:

That's O. K. How did people dress to go to work?

Heiskell:

Oh, reasonably normally.

Q:

In suits?

Heiskell:

Suits, yes. You never wore suits in the office. I mean, you took the jacket off and the tie off in the office.

Q:

Was there discussion in the 30s--it's hard to pin-point this down, because it's my understanding that through the years there were ongoing discussions about the mandate of LIFE, what was LIFE about, the self-definition, the raison d'etre, whatever you want to call it. In those early years, what was LIFE's definition?

Q:

You see, when you're just running a department, you don't think about LIFE as a whole. You only think about what you're doing. You don't have great thoughts about “what is it?” or so on. Later on, I spent 30 years trying to define LIFE and never could. Nor was anybody else ever able to. Nor was any advertising agency ever able to. And in a sense, that may have been why it was always a problem, even when it was very successful, because there was no way of stating specifically what it was and what it should do. Anytime you tried to, it would overflow whatever boundaries you set to it. It didn't conform to anything. Because it was really being created all the time. It was a completely original notion. Forty years later, I had



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