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Andrew HeiskellAndrew Heiskell
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Session:         Page of 824

a lot to do with starting People, after LIFE had folded. And there there was a nice clear-cut idea about People; what it was, how it should be put together and edited. Time was a reasonably clear proposition. Fortune was a reasonably clear proposition. LIFE never was. Beyond saying it was photographs, we never managed to write the equation that embraced the magazine called LIFE.

[end of side one: beginning of side two].


As long as we're on this, let's talk about this a little. I'm not sure that I understand it. I take your word for it, but I don't understand the reason you gave. In other words, you said it was original, you couldn't define it because it was original. Well, every magazine idea at some point was original--no?


This was original in the sense that it was really the first attempt at photojournalism. Photojournalism, I think, tends to define itself whereas other magazines you define and then produce them.


Explain the sentence “Photojournalism tends to define itself.”


[pause] As you go along, you discover what photojournalism can do. You knew all along that photography could do fashion, obviously. That was no discovery. You didn't know that photojournalism could do science and medicine. You didn't know that photojournalism would ultimately be able to photograph a fetus inside

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