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Try and follow that injunction.

[laughter] Do you remember a similar Luce effort of redefinition in the 60s? Do you recall that at all?

I remember redefinitions, Luce redefinitions, of all the magazines, it seems to-me, practically continuously.

O.K. O.K. You say that you were taught--was it by Kastner?

Kastner.

--LIFE style, writing style.

Yes.

How would you define LIFE style in that period? Prose style.

It was essentially to make it very simple, clear, try to get as much information as you could into a caption or into a small text bloc. There weren't very many words used in those times. You had to try to stuff the most into it without creating complicated sentences. Then it had to fit, you know. Everything had to fit. You would be driven crazy late at night trying to green something, trying to get it to fit. Because there is a difference between what appears to be the fit in your photostat, and what is the fit when it gets to the printer. So you had to write in such a way that you can “green.”