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That means, put certain--say to the printer: “If you got to take two
words out, you can take these two words out.”
Just a couple more general questions, and then we'll get onto
what you did in those early years. If I'm correct, at that point
there were only Time, LIFE, and Fortune.
Yes, I forget when Arch Forum came along.
No, it was probably then too. Was there a hierarchy?
And the March of Time.
The March of Time--for the movies?
Radio first, and then movies.
Was there a sense of hierarchy? In other words, was one of them
the king magazine and the other was--
Oh, Time was. Everybody at Time, Inc. has always looked
down at the new product. They looked down on March of
Time--ridiculous stuff; fake. When Sports Illustrated was created
they referred to it as the Jock magazine, sweat and something--no
self-respecting writer would go to work there. When Money was
created it was the same, and when People was created, that was the
worst. That was really áwful. That was the low of all times--as
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