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Andrew HeiskellAndrew Heiskell
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Session:         Page of 824

That means, put certain--say to the printer: “If you got to take two words out, you can take these two words out.”

Q:

Just a couple more general questions, and then we'll get onto what you did in those early years. If I'm correct, at that point there were only Time, LIFE, and Fortune.

Heiskell:

Yes, I forget when Arch Forum came along.

Q:

No, it was probably then too. Was there a hierarchy?

Heiskell:

And the March of Time.

Q:

The March of Time--for the movies?

Heiskell:

Radio first, and then movies.

Q:

Was there a sense of hierarchy? In other words, was one of them the king magazine and the other was--

Heiskell:

Oh, Time was. Everybody at Time, Inc. has always looked down at the new product. They looked down on March of Time--ridiculous stuff; fake. When Sports Illustrated was created they referred to it as the Jock magazine, sweat and something--no self-respecting writer would go to work there. When Money was created it was the same, and when People was created, that was the worst. That was really áwful. That was the low of all times--as



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