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Notable New     Yorkers
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Andrew HeiskellAndrew Heiskell
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Session:         Page of 824

director, and the publisher or his equivalent. They would have tacked to the walls various cover subjects, and also various alternates on each subject, so you might have six, seven, eight, nine, ten pictures to look at. And you'd discuss which one was best, both in terms of subject matter--hopefully it dealt with a major story in the magazine rather than a minor. Then you'd discuss cover captions. What to feature and what not to feature. And then I would go away from that and figure out whether to run an ad that week in newspapers--or later on in television or in radio, something like that--and how to play that. And obviously you had to have a good understanding of what it was the editor was doing in order to know how to promote it properly.

Q:

Do any of those meetings stand out in your mind because it was either so amusing, or unusual, or difficult? Any of the covers?

Heiskell:

No.

Q:

O.K. Let's go back to--you became assistant general manager in 1939, and according to my notes in 1940 you were sent to Paris.

Heiskell:

Yes.

Q:

So what did you do in Paris?

Heiskell:

Well, I was the--the war, I forget exactly when, but I think it was in April that somebody decided that they needed somebody



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