Previous | Next
414243444546474849505152535455565758596061626364656667686970717273747576777879808182838485 of 824
director, and the publisher or his equivalent. They would have
tacked to the walls various cover subjects, and also various
alternates on each subject, so you might have six, seven, eight,
nine, ten pictures to look at. And you'd discuss which one was
best, both in terms of subject matter--hopefully it dealt with a
major story in the magazine rather than a minor. Then you'd discuss
cover captions. What to feature and what not to feature. And then I
would go away from that and figure out whether to run an ad that week
in newspapers--or later on in television or in radio, something like
that--and how to play that. And obviously you had to have a good
understanding of what it was the editor was doing in order to know
how to promote it properly.
Do any of those meetings stand out in your mind because it was
either so amusing, or unusual, or difficult? Any of the covers?
O.K. Let's go back to--you became assistant general manager in
1939, and according to my notes in 1940 you were sent to Paris.
So what did you do in Paris?
Well, I was the--the war, I forget exactly when, but I
think it was in April that somebody decided that they needed somebody
© 2006 Columbia University
Libraries | Oral History
Research Office | Rights and
Permissions | Help