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Andrew HeiskellAndrew Heiskell
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Session:         Page of 824

Q:

What do you remember about that, the last year before it closed? Do you recall--

Heiskell:

I remember frantic sessions, when I would get--we would try to develop a new approach, as I said: fortnightly, or smaller size, or smaller size and fortnightly, or bigger size fortnightly. Of course, people had to go to work trying to show what might happen with each of these alternatives, making different assumptions about price--subscription price, newsstand price, advertising prices. And then we would repair to a suite, at the Dorset Hotel, which was sort of our secret war room, where we discussed--

Q:

LIFE?

Heiskell:

LIFE.

Q:

Who would be there?

Heiskell:

Well, there would be--in addition to myself, there would be Hedley, there would be Valk, there would be Ralph Graves--who was the editor then, Jim Shepley, Arthur Keglor.

Heiskell:

And then there were some figure types that were involved in this: Tony Cox, a guy from the circulation department--his name escapes me for the moment, somebody from production. And we'd sweat out these figures and see if any of them made any sense. Then the





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