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Andrew HeiskellAndrew Heiskell
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Session:         Page of 824

other part of the exercise was to look forward and see what kind of impact it would have on the corporation to keep LIFE going, at different levels, including having--one of the alternatives was lower levels of circulation, which I think we actually did do.

Q:

In the last year?

Heiskell:

In the last year. But in the advertising world, the minute you begin lowering your circulation, everybody begins to say: “Oh, they are going out of business.” Which, of course--

Q:

Was true. But the reason for the meetings being at the Dorset also was so that no one would catch wind of--

Heiskell:

Yes.

Q:

--of any impending disaster.

Heiskell:

If everybody saw everybody coming into my office, or into the publisher's office, they would know something was up. So we went to the Dorset. I'm not sure how secret that was, but--

Q:

Do you remember something called The Gallagher Report coming out in 1972? Some kind of trade paper talking about the folding of LIFE? Did that have a--did it effect your--

Heiskell:

Well, I never believed a word The Gallagher Report said



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