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Andrew HeiskellAndrew Heiskell
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Session:         Page of 824

Heiskell:

By then, we must have had fifteen or twenty specials of one kind or the other. And they gave us enough confidence--they had mild success, and they gave us enough confidence to go ahead and start LIFE again as a monthly--obviously, totally different: in no way competing with television, not trying to reflect the news, but really trying, showing some magnificent pictures that you just wouldn't get anywhere else and some very good texts. Yes, we started that again in 1978, and by that time People was booming. And by that time we were also involved in practically everything else.

Q:

We're getting off our subject a little bit here, but as long as you brought up People--first of all, there is no connection with the great success of People and the willingness to bring back LIFE, was there?

Heiskell:

No, no--other than, I suppose some directors may have thought that, “Well, maybe these guys haven't lost their touch.” That's a supposition.

Q:

As long as we're talking about People, what gave you the idea for People?

Heiskell:

Oh, it was an idea that had been lying on the table, that anybody could have picked up. Because there was the people page in Time--everybody knew that that was what people turned to first. There were people columns in newspapers. And you know, actually, when Henry Luce started Time, in 1922, his main point was, “Make sure





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