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that you tell the news through people,” that people are interested
in people, essentially. It's very simple and basic, and you couldn't
patent it. But the only thing I did say was, “We're not going to
start this magazine unless we use the name “People,” because there's
no other name that will do the trick.” And having been trained at
Time, Inc., I'm very conscious of the importance of the name and the
title that has to be simple and to the point: Time, Fortune, LIFE,
People, Money. Sports Illustrated is the only exception. And that
was to get away from just “Sports”--the sort of smelly aspect of
When the decision was finally made to fold LIFE in 1972--just the
last moment of the decision--was it you and Hedley Donovan, or was it
you, or it was just so--everybody knew? Who took the final decision,
if that's the way it happened?
You don't make a decision in that instance. You resign
yourself to the situation.
You finally give in to it?
Yes. You know--Ralph gave in. I don't think there was
anybody who said, “Oh, you're chicken. You should be able to keep
going, and so on and so on. If you had any guts--”
Did you think of Henry Luce at that time?
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