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Notable New     Yorkers
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Andrew HeiskellAndrew Heiskell
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as a whole, and finally went to work as as assistant general manager, I began to realize really where the powers lay. It was not organized in any particularly rational way, I suppose in large part because the company was fairly well owned by Luce. But, on the other hand, Luce was a better organization man than he's been credited with, and was quite good at picking associates and giving them fairly wide responsibility. The biggest responsibility was turned over to Roy Larsen, who really became in charge of all operations other than editorial, with Luce maintaining a total control over editorial matters for what was then Time and LIFE, Fortune--was Forum around? I guess Forum came in at that point, yes.

I also then became aware of the fact that there was such a thing as finance, and that there was a fellow by the name of Stillman who was really responsible for the financial aspects of the company. He was a strange, inarticulate, rather brilliant character who later led us into the whole forest industry business. And he had working for him as comptroller a man by the name of Brumbaugh. That was the financial side.

Then the advertising side was under Howard Black, and he and the ad directors of the different publications reported both to publishers--where there was a publisher--and to Howard Black, which was always a somewhat confusing matter--sort of joint responsibility.

It was, of course, at that point, a very small company. I don't suppose that in the late 1930s it was over a 100 million dollars--if that. And wouldn't make--Time became profitable, then LIFE sucked out the profits for a couple of years. But that was pretty much the general structure. And it stayed that way until--oh, until about

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