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Why?
Well, there's something about the stimulation of being in the Time-LIFE Building that was very important, and even the stimulation of being in New York is very important. There are more ideas floating around in New York than there are in other places. In Washington, the ideas are all of one kind--political, mainly. The thought of putting the magazine somewhere else is best illustrated by--when Harry was trying to get us to move out of New York, which he considered to be rather simple place or something[?], one of our editors--we had actually bought some land in Westchester, and a bunch of editors went up and visited the Reader's Digest. I always remember their story when they came back. After a pleasant lunch, one of our people asked, “Well, when do you get the New York Times?” And the people at the Reader's Digest looked blank and said, “I don't know, but, you know, if something important happens, somebody is going to tell us.” That absolutely horrified our colleagues.
When was this that Luce was considering moving the company out of New York?
Well, it was before we bought the--we built the Time-LIFE Building in 1958--
1960?
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