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really related at all, but to printing. Why won't you discuss a
little bit the relationship of the company, through the years, with
Donnelley, your printers, and anything that comes to mind of interest
It goes way back--Harry Luce--I forget where we were first
printed, but old T.E. Donnelley, the patriarch of the company--I
think he propositioned Harry on printing Time--oh, 1920's, 1928, or
something like that. And as we went along we relied primarily on
Donnelley--for two reasons: you could count on them, and they were
very quality-conscious. They were also expensive. They were
probably 10% more expensive than other printers. We did have some
Originally they were, or as they realized that they had Time?
They always have been, they always have been. I'm making
a guess as to 10%. I know they're more expensive; you could buy
cheaper. On the other hand, you could ask Donnelley to do a
somersault on a Saturday night, and they would do a somersault on a
Saturday night. They would do anything to get the job done.
Where they your captive? More or less, where you their whole
Oh, no, no. We never were more than 15% of their gross.
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