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Problems began to be put up to the Consumers' Advisory Committee in terms that were very much economic terms. The pricing and marketing arrangements that were involved in the codes some people began raising as economic problems for the consumer, claiming that the consumer should have something to say about this price and marketing arrangement.

The loss-leader, which is a merchandising device to get people into a shop theoretically to buy something which is being sold to them at a loss, but really to get them to buy some thing else after they get in, was in use at the time. They come in to buy three cakes of soap for five cents, but they're also sold a tooth brush, a soap dish and a couple of electric light bulbs that they didn't think they wanted but that are sold to them at the standard price, or higher. The loss-leader, said Johnson, was really a form of unfair advertising. So one of the great pressures was to get the merchant to abandon the loss-leader practice.

There were other marketing practices that had to do with manufacturing concerns and that led to arrangements on price and marketing policies which some people were always saying were unfair to the consumer.

Johnson, following out the original idea of having public hearings, which I admit I suggested to him, and which I still think were good for the country, although I recognize