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Frances PerkinsFrances Perkins
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plan was very unorthodox, the second part of it was orthodox. They were prepared to accept the first part of it as an experiment and to give it great publicity backing.

Of course, Johnson had certainly been given the impression at some time that he was going to be the head of this program. I'm not in a position to say just when he was given that impression, or by whom he had been given that. It was perfectly clear before the bill was through that the whole publicity operations of John Hancock, which come through the Baruch office, were available and were tapped. This big publicity barrage that broke out was nothing that could be managed from the White House. They didn't have enough. At that time we had no publicity men in the government. They're a new invention. Public relations men around the government were almost unknown.

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