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Frank Stanton Frank Stanton
Introduction
Profile
Photo Gallery
Audio and Transcript
Table of Contents
Index of Names

President of CBS from 1946 until 1971, Dr. Frank Stanton was a major innovator of mass-media practices. He applied his education in psychology and statistics, developing more effective procedures for mass communication and audience research. Stanton's position gave him political weight, which he used both to support and oppose the government.

Introduction
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Profile
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Photo Gallery
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Audio and Transcript
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Table of Contents
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Index of Names
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