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Frank Stanton Frank Stanton
Introduction
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Index of Names
Table of Contents


Session 1, March 5, 1991

Youth and Education in Ohio 1–29

   Job at The Metropolitan Company 5–10
   Ohio Wesleyan University 6–25
   Graduate School at Ohio State 26–29

Radio-Market Research 30–46

   Invention of instrument to measure radio-listening behavior 31–36
   First meeting with CBS 37–41
   "Eye vs. Ear" research 42–44


Session 2, March 12, 1991

Research Work 47–79

   The CBS Research Department 47–53
   CBS-NBC research rivalry 54–64
   Research at CBS and Roper 65–78

CBS News in the 1930s and 1940s 80–83

CBS Upper Management in the 1940s 84–101

   Promotion to president 88–95


Session 3, March 14, 1991

Radio-Market Research Outside CBS with Paul Lazarsfeld (1930s) 102–117, 120

Work with Office of War Intelligence (OWI) 118–19

CBS Market Research on Programming 121–27, 135–39

Personal and Professional Relationship with Paul Lazarsfeld 128–34


Session 4, April 25, 1991

Early Television 140–58

   Color development 142, 147–52, 156–58
   UHF and VHF stations 153–55

Station Ownership (late 1940s, 1950s) 159–66

CBS Television Programming and Advertising (1950s) 167–79


Session 5, April 30, 1991

Color Television 180–83

Television Programming 184–88

   News vs. entertainment 184
   Stars 185
   Advertising and audience demographics 186–88

Broadcast News 189–98

   Use of entertainment techniques in TV news 191–94
   Broadcast-news standards 195–98

Ed Murrow and His News Shows (including See It Now) 199–210

McCarthyism and Its Effect on the Media 211–21

News Department and CBS Reports 222–27, 229–32

Conflict with Ed Murrow 228


Session 6, June 4, 1991

Center for Advanced Study in the Behavioral Sciences 233–61

RAND Corporation 262–72

CBS's "The Selling of the Pentagon" (1971) and legal issues of Freedom of the Press 273–89


Session 7, November 20, 1991

Leading CBS; Postwar 290–300

   Promotion to president 290–94
   Upper management 295–300

Reminiscences of William Paley 301–19

American Business Council 320–22


Session 8, December 12, 1991

Possible Acquisition by General Electric (1950s) 323–27

Career Options (in research and government) Outside CBS 328–32

Political Affiliations and Voting Record 333–35

1960 Presidential Campaign 336–52

   Debate broadcast 336–44
   Polling with Roper 345–47
   Cabinet-position offer 348–52

Changing the Communications Act to Allow Presidential Debates 353–62

Including Broadcasting in Freedom of Press 363–64


Session 9, November 4, 1992

Elections and Presidents: Memories and News Coverage 365–84

   1992 elections 365–68
   President Truman era 369–79
   1952 Eisenhower-Stevenson race 380–84

Changing the Communications Act to Allow Presidential Debates 385–402, 408–17

Voting Analysis and Procedures 403–7

Face the Nation 418–19


Session 10, December 15, 1992

Secret Government Work 420–32

   "Emergency Cabinet" (1950s) 423–28
   1984 group (1960s) 429–32

Conflict of Roles: Government Insider and Media Man 433–42

   "Biography of a Missile" on See It Now 433–35
   Space-program meetings 436–40

Conflicts with Government About Censorship 443–48, 451–52

Changing the Communications Act to allow Presidential Debates 449–50

Relationship with Lyndon Baines Johnson 453–62

   LBJ's radio and TV stations 453–57, 461
   Allocation of VHF and UHF stations 458–60

Relationships with Various Presidents 463–66


Session 11, May 10, 1993

Relationship with Lyndon Baines Johnson (cont) 467–71, 474–500
   LBJ and Vietnam War 478–83

Health-Care Reform Under Carter and Clinton 472–73


Session 12, June 15, 1993

Vietnam War News Coverage 501–5

CBS News and Fred Friendly's resignation (1966) 506–14

Building of Black Rock (early 1960s) 515–42

Tensions with Paley 543–49


Session 13, October 14, 1993

Cable Television 550–75

   Birth of Viacom (late 1960s, early 70s) 550–56
   Ownership of National Cable in Florida 557–62
   AEA Investors group 563–64

Cable's and Technology's Effect on Programming (1990s) 576–84


Session 14, February 17, 1994

AEA Investors Group (cont) 585–93, 597–618

Relationship with Mormon Church 594–96

Columbia Records's Development of 33 1/3 rpm LPs (1948) 619–27


Session 15, June 15, 1994

Televised Sports and Market Shares 628–34

Long-Term Vitality of Various Media 635–42

All-News Channels (1960s and 1970s) 643–45

Current Broadcast News (1990s) 646–49

American Red Cross Chairmanship (1973-79) 650–73

"The Selling of the Pentagon" and tensions at CBS in 1970s 674–75


Session 16, April 11, 1995

Harvard University (1979-90) 676–83

Effect of Technology on Mass Communications and Market Research 684–92

Governmental Regulation of Media 693–96

Integrity in the Media 697–701

   Quiz-show scandals of 1950s 697
   Eisenhower-era missile-launch broadcast 699–700

Reflections on Career 702–6


Session 17, April 2, 1996

Memories of Wife, Sarah "Ruth" Stephenson Stanton 707–55

   Ruth's impact on his career 731–41
   Friends 747–49
   Influence on his principles 750–52



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