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estate things. We had done the Broadcast Center with Zeckendorf, and he said he had this block front on Sixth Avenue. Time-Life had built its building and Sixth Avenue was beginning to take off at that time.

Let me turn the tape over here.

[END TAPE ONE, SIDE ONE; BEGIN TAPE ONE, SIDE TWO]

Paley didn't want to get away from 52nd Street. That was sentimental for him.

Why?

I have no idea. We were at 52nd and Madison. He had a lot of his early days in the Prohibition period, I guess, had something to do with Club 21 and things of that kind. I certainly liked the idea of 52nd Street, if we could find something on it. We did buy a building on 52nd Street and made it a studio building. Just off of Madison on 52nd. It's still there. It was an old building that we thought we could use as a nucleus around which we could build and move from the site--I think 49 East 52nd--if we acquired that, which we then had, we could acquire Madison Avenue--the frontage there--and have a base that would be sufficient.

But we decided we couldn't get the Madison Avenue end of that, so that didn't offer the opportunity. And as I say, Paley was taken by the Sixth Avenue opportunity. I think he liked the idea of being a part of the Time-Life, Rockefeller Center development, and while I wasn't ecstatic about it, I was so damned anxious to get going with a building, that I think