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Frank StantonFrank Stanton
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have to have a lot of cable connections to do that.

The basic service will be larger than it is today, but it can't get too much bigger, because people just haven't got that much--

Q:

Free time.

Stanton:

Not time. But you can't even keep track of what you're trying to listen to. If you're on a cable channel that has fifty channels and you say, “Well, let's go in and look at cable,” and you say, “I don't know what's on--let's look.” Well, by the time you go through fifty channels the show that you wanted to catch is already off the air, because it takes so much time to sample all the thing.

So you have to have a schedule. You have to know what you want to do. There are clusters of channels for sports, for movies, for religion, for education, for entertainment, and you generally say: “Well, I want to look at the sports tonight.” Then you go to the group of channels that has sports. Or, if you're interested in CNN [Cable News Network], which is a cable service, you go to the group of channels that has news and public affairs and serious programming.

And you charge the--

[Interruption]

If you, as a subscriber, wanted to get the three popular network services and maybe





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