Previous | Next
676677678679680681682683684685686687688689690691692693694695696697698699700701702703704705706 of 755
I certainly can't argue with you in some sense that Harvard may be indeed one of the
finest universities in the country, but how would you compare it, say, to MIT in terms of
capacity for research and electronic communication?
I don't know MIT well enough. I know that it's a great university, and no one
school has a corner on everything.
Dr. Stanton, let me ask you kind of a retrospective question. If you had been equipped
with all the capacities of electronic communication when you were graduating, how would
mass communications research have been different--
Yes, and how is it different now? What are the limitations?
Well, you can do a lot of things with recording the results of audience
measurement, for example, all the demographic breakdowns that you can do quickly with
computer. For example, even exit polling in a political campaign, you can record that from all
over the country and tabulate it, and almost while you're asking the question, you'll have the
answers come up on a screen. That's just a faster way of doing it. But there are quick
breakdowns and analyses that can be done that you could have done with the old pencil and
paper routine, but if you're going to be giving information to the audience that's timely in a
political campaign or in the election, for example, the computer has been an enormous help in
© 2006 Columbia University
Libraries | Oral History
Research Office | Rights and
Permissions | Help