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the picture that you see from a real situation to a fictional situation with real people in it. Have you seen--what's the “Gump” picture?

“Forrest Gump.”

Have you seen it?

Yes.

I haven't seen it, but I've seen parts of it. But there they played with history by moving characters around. You can do that with the news today.

Oh, my God. That's pretty scary.

Well, sure.

Yes.

So you're going to say, “Well, gee, if that's on channel 5, they play tricks. I don't think I'm going to get my news there. I'm going to go where the name of the company stands for something akin to the name of Tiffany on a piece of silver.” So this will put more value on brand names in the field of information than we've ever known before. But you get it today, for example a tabloid doesn't have the same credibility that the New York Times has.

But that's nothing compared to what could happen in television. If you could take a candidate