Session: 1234567891011121314151617         Page 4748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101 of 755

I was working essentially at OWI.

Right. I'd like to hear about that later at some point.

So when this party was given for Paley, we obviously were delighted to see him and so forth. But in the course of the reception, he came over to me and said, “Are you going to be working? Are you going to be in the office tomorrow?” Tomorrow being Saturday. And I said, “Oh, sure,” because I was in every Saturday and Sunday. Those were two of the three days that I was in New York. And I had no hesitation about saying it. And he said, “Well, let's have lunch.” I mistook that for an invitation to have a group lunch because I had been involved, as the other guys were, the other senior people, with trying to put together what was CBS going to be like after the war. Everybody was doing that -- all companies they were -- plastics was the big business at that. Everybody was going to be in plastics and so forth. Anyway, that was the question--about planning, programming and so forth. Paley, in the meantime, had written some letters from Europe talking about his concept of programming. And Kesten had written -- I think Sally talks about it in her book -- had written a memo to Paley talking about a new CBS that he saw. And by the way, his concept was that we would not be a mass medium, but we would be a class medium. Growing in part out of the fact that we saw ourselves a little above the hoi polloi. Also, because we were making a silk purse out of a sow's ear thinking that if we were the class act, that would offset the fact that we didn't have as good physical plants as NBC had. That never got off the ground. But at any rate --

Did your research that you had been doing, and your department had been doing, support