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He said, “I don't know what I'm going to do. I don't want to be pinned down. I don't know whether I'm going to be in the business, or what I'm going to do.” Little did I know at that time, that he had already started divorce proceedings. But he certainly didn't want to give me any clues as to what he was going to do, and I said, well, I rather thought that maybe having had the experience he had in the military he might want to get into government as a second career. He was not hostile, but he wasn't friendly on that part of the conversation. He didn't want to be pinned down.

I was so taken aback by the offer that I said could I have a little time to think about it? And he said, “Oh, sure.” And one of the reasons I wanted to think about it was that Roper and I had been talking about my coming in as a full partner in his firm. And my heart still belonged to research.

Do you think Paley had any idea about that?

Oh, no.

No. Okay.

But Elmo and I had had meetings about it. And if Elmo had said, “We'll call it Roper and Stanton” I probably would have signed up before I ever saw Paley's return. I would have left the company, because the war was over and I wanted to get going. And it was clear that -- to me, at least -- that research in the public opinion field and the consumer field was a wide open opportunity. I had already demonstrated to myself that it worked and that I had enough skills and theoretical, statistical, mathematical background to equip me to