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than nothing -- yes.

How did you get a cross-section of people if you --

Go out on the street or --

In terms of outside of New York, though, how did you deal with that?

Well, we went on the air and said that if you're interested in participating -- Now, the people who were interested were different from the people who didn't participate. Probably many of the people who didn't participate were non-listeners to radio anyway, and the others were. I want to repeat that this was at a time when the fine points of sampling and statistical reliability were pushed aside in the interests of getting something. I think at one point we said we had an eighty-five percent success rate in picking programs. Of course, you never know, the ones that we'd turned down, if they had been on and the public had grown to like them or they had evolved over time, whether they would have survived and been better hits than the ones we took?

How long did a program have a chance?

In those days?