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comments about Gracie and so forth. And Jack Benny came over, and Red Skelton
came over to television. All of these big stars moved laterally at the same time, in many
cases, that they were continuing on radio.
So, we had a strong schedule. We had no trouble getting affiliates if there were stations in
the community. There were many markets where there was only one station, which was the
NBC affiliate. And they would carry part of our schedule and part of NBC's schedule -- to our
detriment, because we couldn't deliver certain parts of the schedule to the advertiser.
When Milton [H.] Biow -- B.I.O.W. -- of the Biow Agency, which handled Phillip Morris --
when Milton called me one day and said, “I've got a program that I'd like to put on your
television network. I'll give you a crack at it. But I'll tell you right now, I'm going to give it to
the network which can clear the most stations. I hot-footed it over, I think to this very
building, and saw Milton, who ran pretty much a one-man show in terms of the agency
business -- very successful operator -- and I saw Milton and he said, “I have the exclusive on
a situation comedy that I think you would like to have because you used to carry him on
radio.” And I said, “Who is it?” And he said, “Lucille Ball and Desi Arnaz.
“And I want eight-thirty,” I think he said, “on Monday night. If you can deliver a network at
that time with sufficient stations, I'll give you the program.”
It was owned by the advertiser --
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