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went all out to get into color when Jack [John A.] Schneider took over the television network
And that was around 1960, right?
Yes, it was later than that --
Oh, it was '64.
[James T. Jr.] Aubrey was the head of the network. Jim never cared that much
about color. Maybe he was taking his cue from the chairman who didn't care about color
either. But Schneider knew that was the direction the industry was going, and he colorized,
to use his word, the network very rapidly. Almost as rapidly as it was possible to do in terms
of facilities and getting color programs live and so forth.
There was a lag on CBS's part coming largely from the fact -- well I guess I shouldn't even
say that. There was a lag growing out of the activities of the company in the color hearings.
There was also a lag, I think --
What do you mean by the color hearings? You mean in the fifties?
We were trying to adapt the CBS system and that -- we got the adaptation of the
system, but as I indicated earlier, it was too late --
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