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interesting in either a documentary or serious music or for that matter serious drama. It
didn't work. I mean, it affected everything. Wherever it went, it created problems. And it
created problems in the sense that a lot of the audience went to the competition and once
they go over and look at somebody else's program from nine to ten-thirty --
-- you lost them.
They might just find out there's something there that they like and never come
That's before remote control, again.
What happened when this happened to -- did this happen a lot as entertainment was
becoming the stronghold of CBS -- did this happen a lot to public affairs programming after
the war, or to the news programs?
This is, in part, why you don't have much public affairs on the air, because there's
no audience for it. That's one of the reasons. Another reason is that it's -- public affairs
programs of the real serious, full-fledged documentary type, they're expensive programs to do
because you can't just go out and shoot for a documentary without a lot of advance planning -
-- research --
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