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Frank StantonFrank Stanton
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Session:         Page of 755

for me. It grew out of business considerations. But by that time, I was more determined than ever that I would keep my own counsel and not get any closer to Bill.

Q:

To get back a little bit to the early days, I'm hearing that having, essentially, had the company handed over to you, and the perceptions of people of CBS of who was in charge -- What about outside CBS? I know that you were on the cover of Time magazine in 1950. I'm sure that created quite a stir. Were you seen as the guy in charge? Did that cause any problems with Paley?

Stanton:

If it did, I wasn't sensitive enough to catch it. No, it didn't. There wasn't any problem at that particular time.

Q:

Did people outside the company approach you as if you were the person at the helm?

Stanton:

Yes. In that famous Saturday afternoon that I referred to earlier, when he asked me whether he should retire, he said, “You know, people don't think I'm at CBS or that I'm chairman. They think you're running the company and that I'm just around occasionally.” It was a difficult thing for me to cope with in answering that kind of discussion, because I had never represented to anyone that I was running the company. I think I was scrupulous never to say, “I was this or I was that.” It was always in terms of the company, The company is doing this and that. First of all, I wasn't the CEO. I'll tell you that I didn't realize when I was made president fully what CEO meant in terms of corporate hierarchy. In fact, in those days, very few chairman or very few presidents had CEO behind their name.

I guess the best documentation that I could offer about the outside world was that in the





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