Positive fallouts of l'affaire cola
When NGOs operatre in their areas of expertise, they can force important policy debates and policy changes in democratic countries in not just developed but also developing countries. Here is a beautiful example from India. Economic Times, August 27, 2003 The ongoing cola controversy offers a fascinating example of a responsible non-governmental organisation (NGO) advancing the cause of public policy in a globalising, democratic, developing country. Begin by considering the broad facts. On August 5, 2003, the New Delhi-based NGO, Centre for Science and Environment (CSE), announced that according to its tests, 12 colas produced by multinationals Coke and Pepsi contained pesticide residues 11 to 70 times as high as the norms prevailing in the European Union (EU). CSE explicitly acknowledged that the colas adhered to the local, Indian norms but argued that the multinationals practised double standard, selling less clean cola in India than in the EU and US. The reaction to the CSE announcement was swift, with three states banning the colas and Parliament banishing them from its cafeterias. CEOs of Coke and Pepsi rushed to the defence…
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