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Notable New     Yorkers
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Andrew HeiskellAndrew Heiskell
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grandfathered because they had been there for such a long time. But it did apply to everybody else. Well, this didn't satisfy McLean Hunter, who was the big Canadian publisher. And they kept the pressure on us. So we then tried to nationalize ourselves, in a sense, by A: printing in Canada, B: having an editorial staff and a Canadian section of six, or seven pages. Well, we thought that we were doing right, and in a sense we were doing right, but the net result of this was to make us even more popular in Canada because they liked that Canadian section. And, incidentally they liked the fact that we were creating employment in Canada. So the McLean Hunters kept after us. And finally they had their way. The tax allowance was eliminated. We gave up the Canadian section because we didn't think we could afford it. And the only absolutely surprising thing that had happened was that the Canadians continued to advertise in Time nearly as much as they had before, even though it cost them twice as much. So we're still there and making money. But the international editions are no longer as successful as they were because, of course, again, just as earlier we spoke about Look coming after Life and Us coming after People, everybody abroad has created their own Time. There are two or three Times in France, in England, in Germany, so and so, Der Spiegel, Le Point,-


What was the French one you said?

Andrew Heiskell:

The first one Der Spiegel in Germany, L'Express and Le Point in France, and I forget, they're several in England.

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