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Andrew HeiskellAndrew Heiskell
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Session:         Page of 824

which he, in effect, was.

Q:

You have a notation here as the evanescent CEO.

Heiskell:

Oh, well, the questions you ask me, of course, make me sort of think a little bit about one thing or another and when you said, “Well, who are the people who you've known?” It came to me that I have known so many CEO's in the last thirty-five years and how unmemorable they seem to be. They just disappear, I don't know whether they disappear into the sands of Florida, or the golf courses of Phoenix. But I must have attended ten dinners for the new CEO of General Motors. And I can barely remember the name of the one before this one. I think it's Murphy. And yet, you'd think that whoever was head of General Motors would have left some kind of a mark on something. And who left the mark? Kettering. Engineer, not-never head of the company. No. And one other, Alfred Sloane, really put together General Motors and wrote the book by which General Motors has been governed ever since. And that was forty years, fifty years ago.

Heiskell:

That's the same is true of G.E.. Maybe you remember Ralph Cordiner. Matter of fact the person who was a good friend of mine who was the head of G.E., even I can't remember him now.

Q:

Reg Jones?

Heiskell:

No, before, before Cordiner. Very nice person. Reg



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