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seen from the people in the other magazine.

What did they say about it, when it first came out? The other magazine people.

--how could Time, Inc. put out such a cheap magazine? Now it's paying their bonuses.

[laughs]. But in 1937, LIFE was the new kid on the block. Was it looked down upon?

Oh, of course. It was terrible! You made a cheap picture magazine?' Awful! Also it looked like it was going to wreck the company.

Financially?

Yes. Which it nearly did.

You mean in that initial year when demand was much greater than it had been supposed, and the advertising rates were low.

And the advertising didn't come in. Even at the low rates.

But other than that problem, was there a sense of insecurity, when you joined, that this magazine might not be around for a while