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up and say, “Unless you change your attitude on McCarthy, I'm pulling my, yanking my ads?”

Not quite so directly, but you knew it. The one time I knew it was when a person called on me who was the--I forget whether he was the head of a large chain--but anyway he had a lot of influence with a very, very large food chain--

Do you remember which food chain?

No.

Go ahead.

And after we'd had a reasonably rational discussion about McCarthy, he then started threatening, and he said he would get the chain to get the advertisers whose products were distributed in the chain to stop advertising in LIFE. So I said that I thought the time had come for him to get out and, please, never come back. He got up, never came back and I never heard another word. Nor did I hear from any of the advertisers after that. [laughs]

It sounds from what you are saying that it was a very difficult time in some ways for Luce, because--I'm asking you this even though I'm making a statement--it sounds like he obviously was opposed to McCarthy as a demagogue, and opposed to his methods--but more or less agreed with what he said. Is that--with the content of his, you