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Andrew HeiskellAndrew Heiskell
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Session:         Page of 824

Q:

What about the editorial quality, though? Did it--was it ever competitive with the Post?

Heiskell:

Editorial quality was pretty good. It wasn't competitive with the Post because as far as manning was concerned, we never had more than about half as many people. It wasn't competitive with the Post because it wasn't--

Q:

Half as--of editorial people.

Heiskell:

Yes. It wasn't competitive with the Post because of the distribution problems. It was an afternoon newspaper. It didn't get there. The subscriber didn't get it until--I don't know when, late in the afternoon. And the Post was a formidable competitor. And they weren't about to let The Star succeed.

When it was decided to fold, we went through the charade of using that newspaper act that would allow two papers to combine their advertising-printing, so on, facilities. But of course, the Washington Post played their hand much more--well, they played their hand much more cleverly and they had all the cards. We had none [laughter].

Q:

Hold on one second.

[end of side one: beginning of side two]

Q:

Why won't you explain what you mean by what you just said?





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