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Frank StantonFrank Stanton
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argue from feeling. So the answer is I didn't pursue it.

Q:

Putting back your CBS hat on, based on what you saw with your own eyes in Vietnam, how did that affect you in terms of thinking about ways in which the war should be covered or could be covered.

Stanton:

You mean journalistically.

Q:

Yes.

Stanton:

Well, I think actions speak louder than words, because we had an enormous bureau out there, as we had in other parts of the world. Very costly. Didn't fill too much time on the air, because there wasn't that much time available, or--I shouldn't say there wasn't time available. It could have been made available, but the judgement of the people in programming was that we were doing a reasonable job of covering the news and staying with our main mission, which was mass entertainment.

If you look at the minutes of on-air performance that we got out of any of the bureaus, it was difficult to justify the cost of maintaining the number of bureaus we had, stretching all the way from Vietnam clear on around to the Pacific. So I guess the way we behaved during World War II, the way we behaved during the Korean conflict and the way we did in the Vietnam era sort of tells its own story. We tried to do the best job we could, and we operated the news division at a tremendous loss--or I would prefer, and always did prefer, not to talk about it as a loss, but as a cost of doing what we thought had to be done.





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