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Frank StantonFrank Stanton
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Session:         Page of 755

Well, today, if you were operating a station in Kansas City and you wanted to send your anchor and two or three of your news people into some remote place in the world--in equipment they could carry--they could set themselves up in business and talk to a satellite, put it down in Kansas City and have it on the air tonight. Now technology has done that. Well, multiply a thousand stations or ten thousand radio and television stations in the country today--say, a thousand of them decided to do that, you don't need networks any longer for that kind of service.

So you'd have your local beauty being a co-anchor, if you will, from the Sahara Desert. You can carry the equipment--a little generator and a transmitter and a camera and microphone-- and get on the air with a picture almost any place in the world. Now those aren't the best pictures, but you can do it. And if you can do it today, the pictures will get better tomorrow.

So it's going to be a field day for the people who have product. If you've got The Wizard of Oz with Judy Garland and that original cast, that's good for a kids program at Thanksgiving or Christmas, I think, for a long, long time to come. Because those characters are in costume. There's no timeliness to it. The story--it can play almost indefinitely. The color is on the film. You can do with--now if you had a library of a lot of that kind of product, you'd be sitting on top of the mountain, because that's the thing that's going to be most sought after.

By the same token, if you're Madonna, you can do a special and send it all over the world, and local cable companies can charge for it, and you can charge them so much for taking it. You don't need to go into a movie theater to put on the special. It's a wide-open, competitive field for the entertainment industry.





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