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selling movies, selling product--by “selling product” I mean using it as a catalog--and
probably some form of video telephone service. Those are all things that are yet to be
explored, and if somebody listens to this twenty-five years from now, they may say: “Boy, how
wrong he was.”
Right now I'm thinking of you twenty-five years ago--maybe forty years ago--and thinking
of the beginning of the industry, when the industry was fueled by the star system and
broadcasts came to be built around personalities, and I wonder if television, aside from these
services--if television as we know it, as we've come to know it in our own lifetimes, with all
the evolution and thought that's gone behind programming and news programming--making
space for creative talent--how will having access to really the ability to set your own
programming affect that?
What's it going to do present television?
Let's talk a little bit about that?
Technology has gone a long way to doing that already. In the early days of
international news coverage the networks did it, because they had the facilities to put not
only personnel but also equipment into the field. That was rather expensive, and there were
only three coaxial cables across the country.
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