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Frank StantonFrank Stanton
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in the country--if the guy doesn't have a pretty good reputation, he just isn't considered. Now I know there is an advertising agency executive who heard about it through one of his clients, and he made a concentrated effort to be taken in and never was invited in.

And that's true of the Business Council, too. The Business Council generally is made up--it used to be there were sixty of us in the group and each of us was the only one in that particular business in the group. So there was one in the group out of network broadcasting and I was the guy. There was one person--I was going to say there was only one person from automotive, but that isn't true; General Motors and Ford were both in the group. But pretty much it's one of a kind. So there's no concern about anti-trust problems growing out of meetings and things of that kind.

Now there's another group I belong to--the Marketing Executive Society. This was started, not by CEO's, but by the heads of the marketing section of the company, and we wouldn't take anybody who was a competitor in our own field. That has pretty much--I don't know what's happened to the Marketing Executive Society now. I dropped out when I was no longer in the advertising or marketing end of CBS. When I became president, I stepped out of the group.

What happened in business post World War II was that--well, take my own company. We went into the book business. We went into the magazine business. We went into the musical instrument business. Well, I found myself with people in the group who were in one of the businesses we were in, and that creates problems--because what we used to do in that group- -and this was a smaller group. We met at the Greenbrier [Hotel], and at some point in the two or three days, we always sat in a circle and we'd make reports on our businesses.





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