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so much knowledge about different businesses that you get into the AEA group--they get that
for free, because you're a member of the club. That's the magic of the arrangement.
The brilliance of it really. What was your venture with Book Digest? It was a magazine
venture that fell through, you said.
John Veronas and Nick [Nicholas H.] Charney started a magazine called
Psychology Today, I think, and did very handsomely with it. Sold it. Then [they] bought a
magazine--what was it called--it's gone--and they lost almost everything they made with
Book Digest by trying to promote and build the magazine they acquired. Saturday Review of
Literature! Now Saturday Review they tried to make four magazines out of, because there
were four strong parts to the magazine. As a concept it made a lot of sense, but in the
marketplace it didn't work.
John finally lost his shirt on that magazine, and decided he was going to start something
else--came up with the idea of doing a digest of best-sellers. Did you ever see it--Book Digest?
I've seen it, but I haven't really--
The format was exactly the same as Reader's Digest. Same small--and we had, I
think, ten books that we would review and quote from. I thought it had a lot to recommend it
and put a lot of money into it. And lost a lot of money. Or thought I was going to lose it. We
finally sold part of it to Time Warner. It wasn't Time Warner then. What became Time
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