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My roommate was the editor of a daily and I was the editor of the yearbook. And I think he was -- in terms of my later life -- I'd have been better if I'd gone his way than the way I went.

But anyway I had wiped out or had earned all my major credits by the time I was a junior and that was totally zoology and physiology. And I wanted to do some other course work that took me totally away from that. And I could pick up a couple or two hours or something of credit. And I didn't know where to pick it up. And I looked in the catalogue and found it in the Department of Business Administration. They had a seminar that you could qualify for with certain marks in your junior year.

So I went to see the man that ran that department and said I'd like to do some work in it. He said, “Well, there's no course work. You're on your own to do whatever you want to do.” And what was I interested in? He didn't know me and I didn't know him. And I said that I had been interested in advertising, which didn't strike any spark of comradeship with him, because I think he looked down his nose at advertising. But I said that radio was just coming on the horizon and I -- this was 1928, I guess -- and I'd like to do some reading and perhaps some writing about that.

I think that piqued his curiosity too because he didn't know anything about it. There was only one radio set for example in my fraternity house. So it was -- the idea of having a radio on your desk --

Was still just futuristic --

What?