Session: 1234567891011121314151617         Page 12345678910111213141516171819202122232425262728293031323334353637383940414243444546 of 755

Well, when you decided not to pursue your medical research career, you became interested, and of course I'm fascinated to find out how -- you became interested in radio, and in psychology of mass communications, if that's not too fancy a term.

No, no.

What happened to you?

It wasn't known in those days.

I know it's sort of an anachronism but --

Well, I guess my first interest in radio would go back to my junior year at Ohio Wesleyan. I had edited the yearbook --

The yearbook --

At Ohio Wesleyan.

Called the -- Excuse me.

Terrible. That's a junior year activity and I had been the editor of that. And I guess again in some measure going back to my display advertising interest and so forth.