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Didn't belong in Research, but no one else was interested in doing it. And in most cases no one else saw the need for it. And I think more and more the executive officers turned to me for information that wasn't necessarily the kind of information that you would expect in a research department.

Such as?

Because I had been interested enough to equip myself, they leaned on me, and that didn't hurt my progress in the company.

Having to do primarily, again, with sales and advertising, or other areas as well?

The primary focus was sales. At that time, that was the only source of income the company had. Ultimately, as we considered affiliating with other stations, management would turn to me to find out whether that particular station's coverage fitted the efforts we were making to give nationwide coverage. If we had, for example, I remember Austin, Texas -- I remember it because the man who came in to try to get the affiliation later turned out to be President of the United States. But when he came in and tried to interest the department we had called Station Relations -- Station Relations said, “Well, we don't know whether we need it from a Research point of view, or an audience point of view, why don't you go up and see Stanton.” I looked at the map and recognized that Austin itself was a market that we didn't have coverage from within. We got coverage in Austin at that time from a station in San Antonio and from a station in Dallas. If you remember the map of Texas, San Antonio is about as far south of Austin as Dallas is north of Austin. And that if you think of those stations as radiating power or coverage, the two stations just about kissed each other at the