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outer limits of Austin. We didn't need a strong station in Austin, because we were covering it
up to the city limits practically, by San Antonio and Dallas. But we had a weak signal in the
city of Austin and I thought that it would help to have a signal generated right in the city.
Which was the beginning then of the affiliation of KTBC, as I recall, which was the station
that Lady Bird [Johnson] owned, and Lyndon was interested in getting an affiliation for. The
Station Relations Department had instructions from senior management not to add any
stations to the network unless the Research Department approved the affiliation. Not from
the standpoint of the economics of the affiliation, solely from the standpoint of whether it
added significant coverage to the network.
At that point, how would you describe the competition between NBC and CBS?
Oh, they were far superior at that time.
They were far superior at that time.
They had, in Texas, in the markets we were talking about, they had a fifty-kilowatt
station in San Antonio and a fifty-kilowatt station in Dallas, both of which were superior to
the fifty kilowatt stations that we had. Superior in one sense because they were lower-
frequency stations and on the radio dial the lower the frequency, or the lower the number on
the dial, the better the coverage of that particular station. So they didn't go back to New
New York City had WEAF, which is now -- later became WNBC and I don't know what it is
today because it was sold. It was either 660 or 680, something like that on the dial. And we
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