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This is March 14, and we're beginning Session Three. I'm in the office of Dr. Frank
Stanton. Good morning, Doctor Stanton.
Good morning to you.
Let's start today by backtracking a little bit from where we were last time -- of you being
offered the presidency of CBS. Let's go back a little and talk about some of the work you did
outside the studios, particularly with Paul Lazarsfeld. And for the transcriber that's
L.A.Z.A.R.S.F.E.L.D..-- I can't spell on tape. I'll write it down later.
Well, first Paul was a very strong personality in my life. I use the word
“personality” because he was a personality in many ways. I have to go back a little bit ahead
of Paul because there was a period shortly after I came to CBS when I wasn't sure I wanted
to stay. I had been offered an opportunity at MIT as an assistant professor. And while I
wasn't sure that I wanted to go in that direction, it caused me to think a little bit more about
whether I wanted to stay in business. I was excited about radio but there were some things
about the commercial world that I found totally foreign to anything that I was prepared to
deal with. Nothing sinister in saying that, it was just that I was naive and couldn't
comprehend some of the things that people in business took for granted. Some place along
the line, shortly, I believe, before I came to CBS, I ran across writings by Hadley Cantril.
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