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Session:         Page of 755

GJA
Session #3
Interviewee: Frank Stanton
Interviewer: Mary Marshall Clark
New York City
Date: March 14, 1991.

Q:

This is March 14, and we're beginning Session Three. I'm in the office of Dr. Frank Stanton. Good morning, Doctor Stanton.

Stanton:

Good morning to you.

Q:

Let's start today by backtracking a little bit from where we were last time -- of you being offered the presidency of CBS. Let's go back a little and talk about some of the work you did outside the studios, particularly with Paul Lazarsfeld. And for the transcriber that's L.A.Z.A.R.S.F.E.L.D..-- I can't spell on tape. I'll write it down later.

Stanton:

Well, first Paul was a very strong personality in my life. I use the word “personality” because he was a personality in many ways. I have to go back a little bit ahead of Paul because there was a period shortly after I came to CBS when I wasn't sure I wanted to stay. I had been offered an opportunity at MIT as an assistant professor. And while I wasn't sure that I wanted to go in that direction, it caused me to think a little bit more about whether I wanted to stay in business. I was excited about radio but there were some things about the commercial world that I found totally foreign to anything that I was prepared to deal with. Nothing sinister in saying that, it was just that I was naive and couldn't comprehend some of the things that people in business took for granted. Some place along the line, shortly, I believe, before I came to CBS, I ran across writings by Hadley Cantril.



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