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Had he written The Psychology of Radio by that time? Is that his book?

Did he write that book?

I thought he collaborated on that, but maybe I'm wrong.

No.

No?

At any rate, he was on the fringes of sociological research about radio and I believe at that time he was at Dartmouth. And then there was an APA meeting at Dartmouth, American Psychological Association convention at Hanover, and I went to the meeting, met Cantril there, and we got talking about what he was interested in and what I was interested in. And Hadley was -- we were about the same age -- he might have been a year older, I'm not sure. But a friendship, rather a professional friendship started there, and we stayed in touch. He moved to Columbia and while he was at Columbia, we, in a series of social meetings, came up with the idea that the technologies for research left something to be desired. Because all we were really doing in the industry at that time was to count noses: we knew how many but we didn't know much about them. And I was interested in getting more information about why people did things and attitudes and reactions and so forth and so was Hadley.

I couldn't get CBS to underwrite much in the way of that kind of experimentation because