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Frank StantonFrank Stanton
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Session:         Page of 755

that's no way to do research. That puts too much of a burden on the person who's listening. They have to listen, and at the same time turn these pages and watch that metronome.” Well, he said, “I did it with some research he'd done, not in radio but in something else, on popular music in Vienna.” And in this broad Viennese accent he assured me that it worked very, very well. And I said, “There's a better way to do it.” And of course going back to my work with my own little recorder that I used in radio research in Columbus, in Dayton, I knew the technology well enough to say we could develop a little machine that would automatically pass the tape, and then we could [put] people around a table, and they could press them -- But he didn't understand any of that, or he thought that was -- So, in retrospect, I'd have to say that --

(PHONE INTERRUPTION)

Q:

Okay.

Stanton:

I guess what I was beginning to say was, in retrospect, I'd have to say that I was generous in sharing the label on the analyzer. Because it bore no resemblance to the thing that Paul was talking about, except that it did keep a time line.

Q:

Could you explain exactly what it did do?

Stanton:

The analyzer?





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