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Frank StantonFrank Stanton
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Session:         Page of 755

his third wife. I still see her from time to time. We're both on a board at CUNY, or were on a board at CUNY at the same time. She published a lot of things with Paul, and he got interested in medical research. His mathematical research was almost pure mathematics, it wasn't applied mathematics at all. And while he didn't lose interest in what was going on in applied research of social behavior, his life changed very markedly because he went into the pure science world much more than he'd been in the applied world.

Q:

How were some of his insights, or together, your insights, the two of you, useful to you at CBS, or were they? For example, did you develop a kind of program analyzer? Is that correct?

Stanton:

Oh, that goes way back to '37, '38. I was getting -- at CBS in research -- I was interested in judging programs before they went on the air. As an idea, it was both good and bad. Creative people hated me because they didn't want anybody looking over their shoulders and passing judgement on their creative work. Management loved me because if I could say this was going to be a hit, why, of course, I was a hero. We did a lot of interviewing about programs. And one Saturday in the early days of the Cantril-Stanton relationship to Paul and Princeton, we were sitting around in Had's office, talking about techniques and so forth. And Paul said what we ought to do in the way of getting reactions to programs was to turn a calendar pad that would have pages, blank pages, or future dates on one side, and the past dates on one side, where they have two wires -- You know what I'm talking about? You seldom see them anymore, but at that time they were on a lot of desks. And Paul walked over and picked one up off somebody's desk in the office on this Saturday afternoon, to say you could have a metronome that would swing and every time it clicked you'd turn the page, and if you didn't like something, you'd put a mark on it. And I said, “Oh, for Christ sakes



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