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Well, they didn't own it.

I mean, not own it but rent it.

They had a hold on it. Sure.

A hold on it.

Sure. It was the time period that they had.

It must have created a few difficulties from time to time?

Yes, it did because they would switch shows and they were really in control of our schedule. And that's what encouraged Paley to spend the money to build the programs in- house and say, If you want this program, you gotta buy it on this network at this time. Then, out of that we developed the concept of having anchor points in the schedule. Lucy was an anchor point on Monday night. Once you had that locked in, you could build north and south over on the schedule. Or, if you had the “Ed Sullivan Hour” on Sunday night, for which we deserve very little credit --

Why is that?

Well, “The Ed Sullivan Show” began because Ed Sullivan was a very popular columnist for The New York Daily News. When he mentioned talent in his column, it meant