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know where to turn, because the opportunities just weren't good enough and attractive enough to invite fifty bright people to come and spend the year. I took a leaf out of my own experience in business and said to Ralph one day, “Why don't we get in touch with the people who have indicated an interest? And by mail or by personal interview find out where they would most like to spend the year.”

Great. That's a page out of your own book. A demographic research page.

So we found out very quickly that most of these people said northern California would be the place. So we hot-footed it out to California to see what was available. Now, we had three members on the board from Northern California: Ed Huddleson from San Francisco, Clark Kerr from Berkeley and Bob Sears from Stanford. I don't think there was anybody else from California. Of course they said: We told you so, and so forth, that California was the place to go.

And we started looking. We retained a real estate firm that I had used at CBS when we were looking for sites for our operations, Colewell Banker. And they came up with some commercial space. When word got out that we were looking for things, we had several things offered to us. They weren't the most promising opportunities but we found one in -- I have to look it up because I can't recall right now -- it was down the peninsula from San Francisco, between San Francisco and Palo Alto. It was a country club that we thought could be modified architecturally at not too great an expense, and provide us with exactly what we wanted. It was available. We knew that we would have to get a code change on the part of the city to allow an institution to operate on the country club site. And I took the Building