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Table of Contents
 
  1. Visual Identity Foundations
  2. Brand Mark Construction, Clear Space and Minimum Size
  3. Preferred and Alternative Treatments
  4. Typography
  5. Incorrect Usage of the Brand Mark
  6. Co-branding
  7. Letterhead Design
  8. Business Envelope Design
  9. Business Card Design
  10. Resources
  

2. Brand Mark Construction, Clear Space, and Minimum Size

Construction of Brand Mark Lock-up

Columbia SSW brand mark constructionCUSSW has chosen to use a modern version of the Columbia University crown symbol showing three diamonds, and it is the only version to be associated with CUSSW. The crown symbol may only be used as a separate graphic element when the complete brand mark is also used elsewhere.

The width of the brand mark should always be equal to 13 times the diameter of the O in “Columbia.” The height of the brand mark should always be equal to 4 times the diameter of the O in “Columbia.”

Clear Space Requirements

Columbia SSW brand mark clear space In order to maintain the integrity of the brand mark, a clear space should remain around it equal in height and width to the “O” in the word “COLUMBIA.”

Minimum Size Requirements

Columbia SSW brand mark minimum size The minimum size of the brand mark is 1.5 inches wide in printed material and should otherwise be displayed at sizes that maintain the legibility of the brand mark. On the Web and other materials meant for on-screen display, the minimum width is 130 pixels.
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